MAPPA’s MARO17 New Commercial Starring Mamoru Miyano and Yoshimasa Hosoya!
Produced as a sequel to the previous work that won an international advertising award
New commercial “You haven’t given up yet, have you?” Ver.
MARO17, a men’s hair care brand developed by NatureLabo Inc. (Headquarters: Shibuya-ku, Tokyo), will release a new animated commercial on November 25, 2024 (Monday)!
MARO17 “You haven’t given up yet, have you?” Full Version
Gorgeous Voice Actors and Tokyo Ska Paradise Orchestra ParticipateMARO17, a men’s hair care brand developed by NatureLab Inc. has released a new animated commercial from November 25, 2024.
The new commercial was created as a sequel to the previous work, which won an international advertising award.
The main characters are voiced by Yoshimasa Hosoya as “Yakumo Tetsu” and Mamoru Miyano as the new character “Shibuya Sakuchiyo “.
Shoji Inoyama and Takatora Shimada play the train hijackers and the old man, respectively.
The title of the new commercial is “You haven’t given up yet, have you? There is a 15-second version, a 30-second version, and a full version. The full version will be available only on YouTube, TikTok, and Instagram, and will include Hosoya’s voice.
The “MARO17 x GOETHE” video, in which Mamoru Miyano himself appears in live action, is also available.
The article is also available on the GOETHE website.
Mamoru Miyano, a men of conviction [MARO17 x GOETHE] Vol. 4
MAPPA, an animation production company, was in charge of planning the commercial, and Tokyo Ska Paradise Orchestra wrote the music for the song “まだ、諦めてないだろ?(You haven’t given up yet, have you?)”.
The lyrics, which express Tetsu’s feelings of a broken heart in a masculine manner, are also worth watching.
ANIMATION: MAPPA
MAPPA is an animation studio established in 2011. They plan and produce a variety of visual works, mainly TV animation, but also movies, commercials, web movies, etc., regardless of genre. The company also operates a rights business in Japan and abroad, operating window rights for IPs for which it owns the rights. Representative works include “Jujutsu Kaisen”, “Attack on Titan – Shingeki No Kyojin – The Final Season”, “Chainsaw Man”, and others.
https://www.mappa.co.jp
| Comment from the Director |
| I created this film so that I could visualize the exhilaration and excitement of the MARO17 series. There were times when I felt like I was making an animation of a new series, but I was able to make it all the way through without forgetting that it was a commercial for shampoo. In addition to Tetsu from the first series, please enjoy imagining the relationship between him and Sakuchiyo from the second series and the world of the story. |
MUSIC: Tokyo Ska Paradise Orchestra
Based on the Jamaican-born ska music, the Tokyo Ska Paradise Orchestra is a world-class 9-piece ska band from Japan that has developed its own original style, calling the sound it plays “Tokyo Ska” by swallowing all genres of music with its unique interpretation.
Since their debut in 1989, the band has established a solid position as an instrumental band, and since 2001, they have been challenging themselves to create “song music” composed by the members, with lyrics written by Atsushi Yanaka (Baritone sax) and guest vocalists. The group has also performed in 31 countries around the world, and has appeared at many of the world’s largest music festivals.
In 2021, they will perform live at the closing ceremony of the Tokyo 2020 Olympic Games. In 2024, the 35th anniversary year of their debut, the band will continue to expand the paradise of TOKYO SKA while staying at the forefront of the music scene with their theme “NO BORDER”.
To celebrate their 35th anniversary, the band released their first full-length original album “35” in October, and held their first stadium live concert at Hanshin Koshien Stadium on November 16, which was a great success.
*free(loose) translation
| まだ、諦めてないだろ? (You haven’t given up yet, have you?) Lyrics: Atsushi Yanaka, music: Kinichi Mogi Arranged by: Tokyo Ska Paradise Orchestra Sung by NARGO |
| BYE さよなら 眠れない夜はもう 要らない BYE Good-bye No more sleepless nights I don’t need it LOVE 残り香 何度も洗い流した 涙で LOVE, the lingering scent Washed away again and again with tears. 眠れずにフラフラしてるのに 悪いやつもフラフラうろつく I’m dizzy, I can’t sleep. And the bad guys are wandering around, too. マジ許せないから 許すまじとにやけて 軽く一仕事しよう I really can’t forgive them I’m smiling like I’ll never forgive them I’m going to go do some light work. 退屈過ぎる日々 何かを待つふりで 過ぎ去るのを 待ってるのか？ You Guys Boredom’s too much every day of my life Pretending to wait for something Waiting for something to pass Waiting? You Guys Bye さよなら 忘れるための列車で くすぶる BYE Good-bye On the train to forget smolder LOVE 燃え殻 旅先で消せないのは 君だけだ LOVE burnt cinders The only thing I can’t erase on the journey Only you 追われ過ぎて終われずに大欠伸 追いかける明日を見つけたい Ah Too chased to end, big sigh. I want to find the tomorrow that I’m chasing Ah 旅の途中のいざこざだけど それも案外味なもんさ ちょっと面倒だけど 気になる友だちだし 関係をアップデート 泡と水に流そう The tangle along the jouney. But it’s all part of the fun. It’s a little messy. But we’re friends who care Let’s update our relationship Let’s wash it off with water and bubbles. (Let’s let bygones be bygones.) どんなに考えても 飽きないほど悩んでる まだ諦めてないだろ？ No matter how much I think about it I never tire of thinking about it. You haven’t given up yet, have you? そんなつもりじゃなくても ふわふわやってるとき うまくいくかも知れない Even if you don’t mean to When you’re doing all that fluff. It might work out. 退屈過ぎる日々 気のない返事をして やるせないね いっそのこと 回ろう Days are too boring I’m just gonna give you a absent-mindedness reply. A feeling of helplessness. Better yet Let’s go spinning around |
Story and Cast
The story of the commercial is about Sakuchiyo, who plans to involve the main character Tetsu in her search for a certain man, and gets caught up in a train hijacking with Tetsu.
Comments from the cast members have also been received.
Comment from Mamoru Miyano
I am pleased to participate in the MARO17 commercial as “Sakuchiyo”.
Anyway, the animation is cool! I couldn’t stop being excited by the ridiculously huge scale!
The dialogue between me and Mr. Hosoya, who plays “Tetsu,” was a lot of fun! We talked a lot about the characters and the timing, and we had a lot of fun communicating with each other, so I’m very satisfied with the recording.
The theme of MARO17 is “Don’t give up. You’re a man.” I hope to become a cool adult in my 40s, too!
| Profile of Mamoru Miyano |
| Mamoru Miyano made his debut as a voice actor in 2001 when he dubbed “I, Caitlin”. Since then, he has starred in numerous high-profile films, including “DEATH NOTE” and”Mobile Suit Gundam 00″. As a singer, she made her debut in 2008 with the single “Discovery” from King Records. With her rich expressive ability cultivated through voice acting and acting, and her exceptional singing voice, she has continued to attract fans with a wide variety of songs. This year, she will embark on a live tour titled “MAMORU MIYANO LIVE TOUR 2024-2025 ~DRESSING! The tour final will be held at LaLa arena TOKYO-BAY in Chiba on January 25 (Sat.) and 26 (Sun.), 2025. |
Comment from Yoshimasa Hosoya
I am Yoshimasa Hosoya, a voice actor who has been playing the role of “Tetsu Yakumo” since the last MARO17 commercial.
The quality of the video is really high again, and I had a lot of fun participating in such a work with a wonderful performer, Mamoru Miyano.
The story is a continuation of the previous commercial, so I think you will enjoy it even more if you watch that as well. I hope you all enjoy it!
| Yoshimasa Hosoya Profile |
| Yoshimasa Hosoya is a two-time winner of the Best Supporting Actor Award at the Seiyu Awards in 2014 and 2016. He is active in a wide variety of fields including dubbing, animation, narration, and stage performances. Main representative works “Shang-Chi and the Legend of the Ten Rings” (Shang-Chi) “The Flash” (Flash) ”In this Corner of the World” (Shusaku Hojo) ”MOBILE SUIT GUNDAM IRON-BLOODED ORPHANS” (Olga Itsuka) ”Megalobox” (Joe) ”TRIGUN STAMPEDE” (Nicholas D. Wolfwood) ”Dorohedoro” (Kokoro) ”Golden Kamuy” (Tanigaki Genjiro) ”Attack on Titan – Shingeki No Kyojin -” (Reiner Braun) And many other films. He will appear in the new anime “YAIBA: Samurai Legend” as Takeshi Onimaru. |
Previous award-winning “Utakata feat. TETSU
MARO17’s previous animated commercial “UTAKATA feat.TETSU” won Bronze in the FILMCRAFT LOTUS category at the Asia Pacific Advertising Festival 2024 in March 2024. It also won a Bronze in the Animation (2D) category at the “shots Awards Asia Pacific 2024” in October 2024.
Campaign information for winning MARO17 and crabs
In commemoration of the release of the new commercial, a present campaign will be held to win gorgeous prizes by answering quizzes related to the commercial! For details on how to apply, please check the official campaign site.
| Campaign site | https://cp.maro17.jp/ |
| Part 1 Application period and quiz | Monday, November 25, 2024 – Wednesday, December 4, 2024 Luxury crab set x 3 winners Question: How many letters of “17” appeared? |
| Part 2 Entry Period and Quiz | Thursday, December 5, 2024 – Thursday, December 12, 2024 Luxury crab set x 3 winners Question: Who threw crabs at the enemy? |
| Part 3 Entry Period and Quiz | Friday, December 13, 2024 – Thursday, December 26, 2024 MARO17 Bottle 3-piece set x 10 winners Question: What is the name of the dog that appears in the contest? |
What is MARO17?
MARO17 is a men’s care brand that has been researched and developed with new ideas for the scalp and hair for men who will not give up. The lineup includes shampoos, conditioners, body soaps, dry shampoos, and scalp essences.
Don’t give up, man.
MARO17 is a men’s care brand for men who don’t give up, and has been researched and developed with new ideas for the scalp and hair, and the lineup includes shampoos, conditioners, body soaps, dry shampoos, and scalp essences formulated with MARO17’s proprietary peptide (moisturizing) formula. MARO17 brand website: https://www.maro17.jp
The new commercial is a fusion of the unique worldviews of MARO17, MAPPA, and the Tokyo Ska Paradise Orchestra, and features carefully crafted images and music. Also noteworthy is the fact that popular voice actors play attractive characters.
Viewers may find new discoveries by watching it over and over again.
MARO17 brands “Don’t give up. You’re a man.” The commercial is energetic and impressive, embodying the theme of the MARO17 brand, “Don’t give up.
